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Jeff Bird Appointed New Executive Director Of Residential Living

Jeff Bird Appointed New Executive Director Of Residential Living

Richfield Living, a local leader in senior living and rehabilitation, has announced the selection of Jeff Bird as new Executive Director of Residential Living. 

Bird, a graduate of Georgia State University with a Bachelor’s of Business Administration and a Master’s of Science in Organizational Leadership and Development from Mercer University in Atlanta, joined the team this October.

“Jeff’s integrity, passion for residents and team members, and commitment to excellence align with our Richfield Living values perfectly,” said Cherie Grisso, Chief Executive Officer. “His strength and experience in senior living will bring a fresh perspective as we expand our independent living and resident services and amenities. I am excited to have Jeff join our Richfield Living team and for he and his family to transition to the Roanoke/Salem community!”

Jeff began his career with The Kroger Company working in store management, operations, and technology. In 2003, Jeff followed his passion to senior living management as a comptroller, executive director and consultant. Jeff’s dedication to resident needs, culture cultivation and customer relations will serve Richfield Living well into the future.

“I’m very excited about making this move from Atlanta, Georgia to Salem, Virginia to take on the new role as Executive Director of Residential Living,” said Bird. “It’s a role that reaches deep into my education and experience to the fullest. Richfield Living has created this new Residential Living position and team to work together to reach our vision of enriching lives in our community and accomplishing our mission to help individuals experience life to the fullest through every phase of their journey.”